Add to ORKGThis research was conducted to investigate the relationship between five elements of website characteristics and e-impulse purchase with hedonic shopping as moderator'. Questionnaires were distributed to 183 respondents in generation Y cohort throughout Kuching. Confirmatory factor analysis and Partial-Least-Square regression have been used to analyze data through SmartPLS2. According to present study, the results revealed that only one of the website characteristics, which is perceived usefulness was significantly and positively related to e-irnpulse purchase. The other four elements of website characteristics was founded have no significant relationship with e-impulse purchase. Moreover, the result also indicated that hedonic shop...
With the prosperity of e-commerce and the increase in per capita disposable income of consumers, onl...
This research aims to know the influence of hedonic motives on impulse buying, shopping lifestyle on...
This research aims to know the influence of hedonic motives on impulse buying, shopping lifestyle on...
In today’s era, offline shopping behavior has changed to online one, in order to increase the develo...
As the number of web-savvy consumers is increasing, e-marketers are urged to design promotional tact...
The continued and rapid advancement of information and communications technology has considerably sh...
AbstractDepending on the improvements of information technology e-commerce and e-marketing have beco...
Depending on the improvements of information technology e-commerce and e-marketing have become very ...
Abstract. In the past few decades, technology has undoubtedly changed, especially in information tec...
[[abstract]]Impulse buying accounts for a substantial proportion of consumer buying behavior. Previo...
Impulse buying behaviour is one of the most commercially important forms of consumer behaviour in re...
Effects of neuroticism, agreeableness, extraversion, conscientiousness in online are affecting consu...
Impulse buying continues to be a relevant topic for retail management, yet few studies have examined...
First, the purpose of this study is to examine the impact of situational variables, scarcity and ser...
This research contributes to understanding the impulse buying behavior of consumers in e-commerce pl...
With the prosperity of e-commerce and the increase in per capita disposable income of consumers, onl...
This research aims to know the influence of hedonic motives on impulse buying, shopping lifestyle on...
This research aims to know the influence of hedonic motives on impulse buying, shopping lifestyle on...
In today’s era, offline shopping behavior has changed to online one, in order to increase the develo...
As the number of web-savvy consumers is increasing, e-marketers are urged to design promotional tact...
The continued and rapid advancement of information and communications technology has considerably sh...
AbstractDepending on the improvements of information technology e-commerce and e-marketing have beco...
Depending on the improvements of information technology e-commerce and e-marketing have become very ...
Abstract. In the past few decades, technology has undoubtedly changed, especially in information tec...
[[abstract]]Impulse buying accounts for a substantial proportion of consumer buying behavior. Previo...
Impulse buying behaviour is one of the most commercially important forms of consumer behaviour in re...
Effects of neuroticism, agreeableness, extraversion, conscientiousness in online are affecting consu...
Impulse buying continues to be a relevant topic for retail management, yet few studies have examined...
First, the purpose of this study is to examine the impact of situational variables, scarcity and ser...
This research contributes to understanding the impulse buying behavior of consumers in e-commerce pl...
With the prosperity of e-commerce and the increase in per capita disposable income of consumers, onl...
This research aims to know the influence of hedonic motives on impulse buying, shopping lifestyle on...
This research aims to know the influence of hedonic motives on impulse buying, shopping lifestyle on...