The purpose of this study was to examine the relation between people’s attraction to celebrities and their interpersonal trust and attachment style. Previous research suggests that individuals with different attachment styles are differentially attracted to celebrities. We predicted that securely attached participants who mistrust, rather than trust, others tend to have higher levels of benign celebrity attraction. We found only partial support for our hypothesis. Surprisingly, there were no significant differences between different attachment styles on either of the two measures of celebrity admiration. These findings contribute to the literature on trust and celebrity worship by providing new information about how different attachment sty...
This study examined the outcome variables of the attachment to two different types of human brands, ...
Previous research indicates that persons who self-report a high level of preoccupation with celebrit...
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated ...
The purpose of this study was to examine the relation between people’s attraction to celebrities and...
This study examined psychological characteristics of fans associated with self-reported attempts to ...
This study examined psychological characteristics of fans associated with self-reported attempts to ...
The current study investigates on the antecedents and the outcome variables of the attachment toward...
This study examines the impact that consumer-human brand attachment has on opinions of celebrities a...
The purpose of this study was to understand the factor of whether or not having an attachment toward...
This study examines consumer–celebrity attachment within multiple endorsement situations. A 2 × 2 f...
Evidence suggests that many consumers form strong attachments to the brands they use. Recently, cele...
This study examines consumer-human brand attachment within multiple endorsement situations. A 2 x 2 ...
Purpose: This paper examines the importance and concept of idol attachment, models its antecedents a...
This research explored how perceived homophily and reverence of consumers bridge the gap between end...
New streaming services, social media platforms, and advances in talk and text are constantly develop...
This study examined the outcome variables of the attachment to two different types of human brands, ...
Previous research indicates that persons who self-report a high level of preoccupation with celebrit...
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated ...
The purpose of this study was to examine the relation between people’s attraction to celebrities and...
This study examined psychological characteristics of fans associated with self-reported attempts to ...
This study examined psychological characteristics of fans associated with self-reported attempts to ...
The current study investigates on the antecedents and the outcome variables of the attachment toward...
This study examines the impact that consumer-human brand attachment has on opinions of celebrities a...
The purpose of this study was to understand the factor of whether or not having an attachment toward...
This study examines consumer–celebrity attachment within multiple endorsement situations. A 2 × 2 f...
Evidence suggests that many consumers form strong attachments to the brands they use. Recently, cele...
This study examines consumer-human brand attachment within multiple endorsement situations. A 2 x 2 ...
Purpose: This paper examines the importance and concept of idol attachment, models its antecedents a...
This research explored how perceived homophily and reverence of consumers bridge the gap between end...
New streaming services, social media platforms, and advances in talk and text are constantly develop...
This study examined the outcome variables of the attachment to two different types of human brands, ...
Previous research indicates that persons who self-report a high level of preoccupation with celebrit...
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated ...