Substituted 1-alkenyl compounds of the type R(\u271)R(\u272)C=CHQ (Q = I, Br, HgX, SPh, S(O)Ph, SO(,2)Ph, SnBu(,3)) undergo photostimulated substitution reactions with organomercurials (RHgX and R(,2)Hg). The reactions are inhibited by di-tert-butyl nitroxide and do not occur in the dark. The evidence supports a free-radical chain mechanism. The proposed mechanism involves regioselective (alpha)-addition of the alkyl radicals followed by (beta)-elimination of Q(.). The chain carrier Q(.) reacts with the mercurials by either a S(,H)2 or an electron transfer process. In the electron transfer process, the reaction is believed to occur in a concerted manner. The initial kinetic chain length of the reactions of 2,2-diphenylethenyl iodide and tri...