Personalised universalism in the age of algorithms

In this chapter, I address a complex relationship in linking the principles of universalism and personalisation as a tension of considerable importance in contemporary media use. The paradoxical aspects of this relationship are especially evident when treated in the light of ideal types and praxis in legacy public service broadcasting (PSB) and digital public service media (PSM). The relationship is viewed from five angles, culminating in discussion about the materiality produced by shifting technologies in the digital environment and its bearing on the ideological concept of public service in media. The author introduces a new orientation for PSM: personalised enlightenment.Go to the full book to find a version of this chapter tagged for accessibility