Faktor Kepuasan Konsumen Motor Yamaha N-MAX

This study aims to determine the brand image, service quality on customer satisfaction. The population used in this study were 100 respondents and used a non-probability sampling technique using a purposive sampling approach (ie sampling based on specific targets, is respondents who were consumers of N-max Yamaha motorcycles at Muhammadiyah University, Surakarta). Data analysis uses multiple linear regression. The results of the analysis of the influence of brand image on consumer satisfaction shows that brand image influences purchasing decisions. In the analysis of the effect of service quality on customer satisfaction, service quality has a positive effect on customer satisfaction