On which values should be based corporate culture in the post-Covid-19 world?

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.Our values, and what we understand by them, are central to the operationalization of the society, institutions and organizations through which we conduct our everyday lives. Prior to Covid-19 a wide range of value-driven issues were at play in corporate cultural contexts: business ethics; responsible management; environmental management; well-being; spirituality; social capital; human capital; and, corporate social responsibility – the list is long and rich. Covid-19 has been a watershed moment in the memory of many and has invoked a series of societal reflections and reappraisals in tandem with futuristic responses and predictions. In many ways it has induced a hiatus, limbo-like moment for value-driven topics and focused attention on immediate survival. Given the menacing and lethal nature of the disease such responses are to a large extent understandable. Covid-19, for many of younger generations across nations (and especially the West) represents one of their first experiences (alongside 9/11, 2008 Financial Crisis, Sars) of a widespread existential threat. A major crisis – personal or public – is of course a classic and well-rehearsed catalyst for re-evaluation of life choices and overall cultures adopted up to the crisis outbreak. Covid-19 is such a case in point – especially as the threat it poses does not respect age or socio-economic demographics. Nonetheless, for many people living in 2020, Covid-19 is the macro-crisis of their generation (rather like earlier generations experienced the First and Second World Wars, The Spanish Flu epidemic, threat of nuclear war etc