This thesis examines the confusion of reality and unreality in contemporary media discourses, and focuses specifically upon the medium of cinema. The art of our time, cinema reflects the postmodern fusion between machine and culture. As such, a crucial concern of this work, which addresses the impact of digital and visual technological developments in western societies and examines how such advances have come to supersede the historical and cultural imperatives, is precisely this resultant confusion/fragmentation. The thesis analyzes how audiences interpret the current cinematic evolution, based on computer generated imagery, and how their subjectivity influences and impacts upon knowledge, ideology, culture and society as a whole. The crea...