WOMEN IN SPORT (GENDER EQUALITY IN SPORT, MEDIA AND PUBLIC RELATIONS IN SPORT)

Sport je jedan od najvažnijih svjetskih resursa i neizostavan dio međunarodne kulture. Muškarci i žene sudjeluju u većini sportova: od nogometa, košarke, boksa do ekstremnih sportova. Cilj je ovoga rada istražiti rodnu ravnopravnost u mnogim vidovima sporta: od jednakih plaća i sponzorskih ugovora do stipendija kao državne potpore talentiranim sportašima i sportašicama. U radu je prezentiran teorijski okvir definiranja sporta i njegova značaja. Obrađen je medijski odnos prema sportu i naglašena simbioza između sporta i medija. Rad je fokusiran na žene u sportu i njihov napredak prema rodnoj ravnopravnosti. Rodna ravnopravnost važna je u svim sportskim djelatnostima: od sudjelovanja i trenerskih pozicija do uprave. Napravljena je analiza rezultata ankete na reprezentativnom uzorku od 201 ispitanika. Anketom se propitivalo o praćenju sporta i ključnim pitanjima o jednakosti u izboru sporta, o medijskoj pozornosti, jednakim plaćama i sponzorskim ugovorima do predrasuda prema ženskim sportašicama i trajanju karijere te praćenju ženskoga nogometa s obzirom na rast popularnosti ovoga sportaSport is one of the world’s most important resources and an indispensable part of international culture. Men and women participate in most sports from football, basketball, boxing to extreme sports. The aim of this paper is to research gender equality in many aspects of sport, from equal pay, sponsorship agreements, to scholarships as state support to talented athletes. The paper presents a theoretical framework for defining sport and its significance. The media attitude towards sports is discussed and the symbiosis relationship between sports and the media is emphasized. The focus of the paper is on women in sports and their progress towards gender equality in all sports activities from participation, coaching positions to management. An analysis of the results of the survey was done. The survey was conducted on a representative sample of 201 respondents. The questionnaire was on sports monitoring and key issues on equality in the choice of sports, media attention, equal pay and sponsorship agreements as well as on prejudice against female athletes and career duration and monitoring of women’s football given the growing popularity of the sport