Роль рекламы в массовой культуре и фактор ее формирования

This article is devoted to the role of advertising in mass culture and the factors of its formation. The article underlines that advertising has become a universal cultural phenomenon. Advertising gives people new information, new experiences, but even today advertising continues to be perceived ambiguously in society. On the one hand, it essentially appeals to the values of consumption, which is inherent in the very nature of human life, on the other hand, being one of the elements of mass culture, it certainly affects the content and orientation of value orientations