Entrepreneurship management strategies

The first part is devoted to the analysis of the features of the financial crisis of 2020 and its impact on the principles of entrepreneurship management strategies formation. The second part presents methodological of digitalization as a basic strategy for the development of entrepreneurship in modern conditions and details the questions like the main stages of digitalization of entrepreneurship in Ukraine and the practice of implementing a startup project using the trends of digitalization of entrepreneurship. Practical calculations for determining the expected profitability of startup project are also given. The third part identifies the main psychological aspects of formation of entrepreneurship strategies as aspects of self-identification in business and the importance of the emotional intelligence in business. The factual basis of the thesis consists of data from the Internet, periodicals, laws and regulations, as well as information on public data on stock returns