Pengaruh layanan, harga, dan promosi terhadap loyalitas pelanggan pada Aplikasi gojek platform go-food (Studi pada mahasiswa Universitas Muhammadiyah Surakarta)

This study aims to analyze the effect of service, price and promotion on customer loyalty. The research method used is quantitative research methods used to examine a specific population or sample of students at the University of Muhammadiyah Surakarta, namely aged 17 years and over. Sampling was carried out by non-probability sampling method with a total of 100 respondents and the data used were primary data in the form of a questionnaire. The data analysis method used is multiple regression analysis. The results of this study indicate that (1) has a positive and significant effect on customer loyalty. (2) price has a positive and significant effect on customer loyalty. (3) promotion has a positive and significant effect on customer loyalty