Konstruksi Identitas Diri Virtual Melalui Instagram (Studi Pada Mahasiswi Jurusan Ilmu Komunikasi Angkatan 2015 Universitas Muhammadiyah Surakarta)

Identity is very important for every person in live. The purpose of this research is to find out what kind of self-identity that the students of Communication Science Faculty, Muhammadiyah University of Surakarta of 2015 want to build / construct in presenting themselves on Instagram social media. This research uses descriptive qualitative research methods with triangulation data collection techniques, by documentation study techniques, online observations, and in-depth interviews. Resource persons studied were 4 female students majoring in Communication Sciences, Muhammadiyah University of Surakarta, class of 2015, who were actively using Instagram social media. The results of this study is that the virtual identity that is built in social media Instagram is in accordance with their dreams such as Ikha becoming a photographer, Julia as an productive person at a young age and pioneering a career in politics, and Lia as a traveler. Three of the all informants, have a backstage that is the same as the front stage on Instagram, where they present their dreams in accordance with reality. And one of them has a little difference that is her dream to be an Instagram celebrity who has not been realized yet and does not match with reality