Reducing Binge Drinking Behavior: The Intersection of Implementation Intentions and Drinking Motives

The goal of the study is to improve upon current alcohol education and training programs by improving long-term drinking reduction, in addition to short term reduction. This paper suggests the development of an intervention-based alcohol reduction training program, drawing on the theory of planned behavior, specifically implementation intentions and motivational factors. Self-efficacy in relation to drink refusal will be a key indicator of potential long-term impact of the training, providing insight into the influence intention and motivation play in manipulating self-efficacy. Interactions between intention, motivation, and self-efficacy will add to the current understanding of the theory of planned behavior as it is applied to health related decisions. Additionally, the two factors “subjective norm” and “attitude” were not included, providing insight into the value of manipulating only three of the five factors of the theoretical model