Svarta kvinnor i Mediebranschen : En kvalitativ studie om svarta kvinnors upplevelser av rasism i den svenska mediebranschen

The purpose of our study is to investigate the afroswedish women and their experiences with racism within the media industry. Through previous research, theories and real life stories that afroswedish women, who worked or works within this branch, have attempted to acquire insight of the phenomenon (everyday) racism and how it comes to expression according to the perspective of black women in Sweden. The documented experiences have shown to be a process that constantly occurs, consciously and subconsciously, in the life of black people in Sweden based on privileges. These privileges derive from postcolonialism and have their origin in the white superiority performed against others. This study has demonstrated the afroswedish women working place and its environment, where both positive and negative experiences, always indicated a basis in racism. The result has been discussed with support from previous research and our carefully chosen theories - intersectionality and anti black racism. In our final discussion, we have gathered all data to subsequently highlight our participants' experiences which has shown that the influential media industry needs to continue working against racism