THE IMPACT OF SOCIO-DEMOGRAPHIC, TRAVEL CHARACTERISTICS AND AIRBNB TOWARDS TRAVELER’S MOTIVATION ON CHOOSING HOMESTAY IN YOGYAKARTA

Yogyakarta as one of the cities in Indonesia has a significant growth of tourism places. No wonder, that Yogyakarta has been one of the tourism destinations since long time ago, because of the richness of the culture. Therefore, many citizensin Yogyakarta have been depending on the tourism to support their life. Years by years, the tourism places have been growing and so does the accommodation places are also growing rapidly. The people who use their own house to become accommodation for the travelers are called homestay owner. As, the number of travelers keep increasing day by day, the competition for the homestay owner is very fierce. Therefore, the homestay owner needs to understand the motivation behind their decision when they are choosing homestay in Yogyakarta. The methodology used in this research is using qualitative method by serving questionnaire to collect the data from the travelers. From the research the writer conclude that socio demographic, travel characteristics, and Airbnb are independent variables and traveler’s motivation is the dependent variable. All of the variables are tested using SPSS 25.0 version