Reviving Old Cairo\u27s Majesty

Historic Cairo is characterized by richness in Islamic heritage. Although attempts at conserving this heritage have been put forward in the past, efforts have been ineffective in some cases and, in most cases, unsustainable. Several problems and obstacles have been debilitating these efforts. This research project aims at providing practical insights on how these problems can be remedied and how the effectiveness of conservation efforts in Historic Cairo can be made more effective through the application of business concepts such as synergy and sustainability