Add to ORKGThe dissertation project consists of four papers. Two papers are concerned with multichannel customer behavior: (a) drivers of competitive webrooming and (b) profitability effects of offline channel additions. The remaining two papers deal with consumer reactions towards different website cookie notifications
This paper reports on a study that investigated consumer use of e-services in a multichannel context...
The evolution of the Internet, from being an easy way to spread information to being a new way to ...
The emergence of electronic commerce has led more and more companies to, in addition to using resell...
The main goal of this dissertation is to gain a greater understanding of multichannel customer behav...
This dissertation investigates the effects of an informational Web site on offline behavior, specifi...
This paper reports on a study that investigated consumer use of e-services in a multi-channel contex...
With the increasing popularity of the online channel, both consumers and firms are engaging in more ...
Managing the dynamics of customer behaviour in the rapidly emerging multichannel eBusiness environme...
Consumer behaviour at pure Internet players has been analysed thoroughly in earlier work. When it co...
This paper reports on a study that investigated consumer use of e-services in a multi-channel contex...
textabstractDuring the past decade, customers have become familiar with using various interface tech...
This research is engaged in identifying and linking different research findings in the wide area of ...
Purpose - The purpose of this paper is to complement existing work on multi-channel environments of ...
In order to understand how consumers move between online and offline channels in the context of mult...
The evolution of internet technology, rapid digitalization, and the introduction of multiple channel...
This paper reports on a study that investigated consumer use of e-services in a multichannel context...
The evolution of the Internet, from being an easy way to spread information to being a new way to ...
The emergence of electronic commerce has led more and more companies to, in addition to using resell...
The main goal of this dissertation is to gain a greater understanding of multichannel customer behav...
This dissertation investigates the effects of an informational Web site on offline behavior, specifi...
This paper reports on a study that investigated consumer use of e-services in a multi-channel contex...
With the increasing popularity of the online channel, both consumers and firms are engaging in more ...
Managing the dynamics of customer behaviour in the rapidly emerging multichannel eBusiness environme...
Consumer behaviour at pure Internet players has been analysed thoroughly in earlier work. When it co...
This paper reports on a study that investigated consumer use of e-services in a multi-channel contex...
textabstractDuring the past decade, customers have become familiar with using various interface tech...
This research is engaged in identifying and linking different research findings in the wide area of ...
Purpose - The purpose of this paper is to complement existing work on multi-channel environments of ...
In order to understand how consumers move between online and offline channels in the context of mult...
The evolution of internet technology, rapid digitalization, and the introduction of multiple channel...
This paper reports on a study that investigated consumer use of e-services in a multichannel context...
The evolution of the Internet, from being an easy way to spread information to being a new way to ...
The emergence of electronic commerce has led more and more companies to, in addition to using resell...