Implementation of Crisis Planning and Prevention in Crisis Communications in BPK

This research has the aim to determine how the implementation of crisis planning and prevention in crisis communication at BPK. The research method used in this research is a case study that is analyzed qualitatively. This study took informants from policy makers in the BPK Public Relations Bureau work unit. In data collection, researchers used in-depth interviews, documents collected in the form of BPK regulations, and other internal documents to support this research. The results showed that the BPK needed to make improvements at the stage of crisis planning at BPK in the form of a crisis TEAM not based on the duties and functions of the public relations bureau but by involving other interested parties. In addition, it is necessary to legalize the grand design of communications and operational standards for crisis communication procedures so that they can be used as a reference when a crisis occurs