The article is devoted to the problematics which in the cultural researches is associated with visual anthropology and esthetic theory of the contemporary art. Through the example of the contemporary Siberian artists’ works the author demonstrates the way in which art forms opposition to the domineering technical discipline of the outlook and studies identity optics. The basic material for the research is exhibition project “The United States of Siberia” (2012-2013), wherein, according to the author, artists form the optics of Siberian identityСтатья посвящена проблематике, которую в культурных исследованиях ассоциируют с визуальной антропологией и эстетической теорией современного искусства. На примере творчества современных сибирск...