Can Dining Decisions be Predicted from Restaurant Review Websites?

Restaurant review websites have mushroomed in popularity – and proliferated – as people increasingly go online to share and gather information about what they can expect of a dining experience at a particular restaurant. However, the extent to which potential diners are likely to accept information posted on these review websites, when making dining decisions, has not yet been fully explored. Dr. Juhee Kang reports a predictive model, designed with a collaborator to establish the influence of various factors on a review website user’s attitude and intention to dine at a restaurant