This Editor's column summarises some of the insights I got from Richard Wollheim over the years, and from a recent Teams-chat with students in my class. Most notably: the role of suitable prompting in aesthetic normativity. In a sense, these insights help me understand this remark from Wittgenstein: `The existence of the experimental method makes us think we have the means of solving the problems which trouble us; though problem and method pass one another by.' (Wittgenstein, Philosophical Investigations, 232e)