Nowadays, a website can be considered a "face" of a company in a digital environment. To develop a successful and effective website, start with planning, first identifying the goals, wishes, needs and expectations of the organization from the target audience, as well as the product or service that the website will direct. The author\u27s work has explored the websites of other building materials shops to evaluate and understand how to make a website better for your company. An employee survey was conducted to find out if a website was needed. As a result, the authors of the work created a model for their company\u27s website