RESEARCH AND ANALYSIS OF THE IMAGE OF REZEKNE ACADEMY OF TECHNOLOGIES

Creating the image of an educational institution and promoting it in society highlights the positive in the educational establishment itself and in the activities of educators, thereby encouraging the recruitment of students to the educational establishment. In comparison to other Latvia higher education institutions, Rezekne Academy of Technologies is rated lower than other universities because it is not in the capital, therefore students choose to study in higher education institutions of the capital. The author of the study researched Latvian inhabitant opinions about the image of Rezekne Academy of Technologies and concluded that the academy should work on improving and promoting its image at the academy\u27s premises, outing and on social networks to attract students. Research used the survey of Latvian population and compilation of literature sources