Gotta Catch Them All: How Effective Are Our Efforts to Market Our Programs

Presentation given at Georgia Library Conference Program The effort to market library programs has been the subject of many presentations and professional articles. Is any of it working? This session will highlight the efforts of a medium sized university library in advertising and attracting students to programs. Examples of marketing will be highlighted with discussion of intended target audience. Participants will leave with an idea of what forms of program marketing have been the most effective, and which groups these forms are reaching. They will also be invited to brainstorm future marketing ideas, or to join the discussion by sharing what has worked at their own institutions