PEMANFAATAN SIMBOL POPULER SEBAGAI STRATEGI KAMPANYE POLITIK DI INDONESIA

This research is motivated by the use of popular symbols in Jokowi and Ahok’s political campaign in 2012 DKI Jakarta’s Gubernatorial Election. This study aims to determine the effect of the use of the popular symbols in order to push the awareness and the acceptance of the Jakarta’s public who participated in 2012 DKI Jakarta Gubernatorial Election, and how the awareness and acceptance aspect contributed to the success of the campaign. The research method used is the evaluative research of public relation programs of Ronald D Smith and the nature of the research is descriptive research. The approach used is qualitative data techniques in the form of interviews with the informant and respondents. Results of this study indicate that the use of popular symbols has a significant effect on the awareness and acceptance of the public, which also contributes to reaching the success of Jokowi – Ahok’s political campaign in DKI Jakarta Gubernatorial Campaign of 2012