The Effect of One Village One Product Movement on the Empowerment of Micro and Medium Enterprises (MSMEs)

The OVOP movement as a strategy in empowering the people's economy through the development of rural MSMEs. Each village with its unique characteristics can become a superior village product with high competitive potential, if there is a planned and sustainable coaching by the local and village governments. The synergy of the roles of local government and village government can strengthen the trust of village communities in prioritizing the development of village MSMEs.Through the development of rational business business management and operational technical support, it will be able to improve the quality of products that have high competitiveness to expand the marketing reach that is not limited to traditional markets but also modern markets. The development of village MSMEs - MSMEs will motivate village business actors to always develop creativity and innovation for the development of higher quality village business products, so as to increase village community income and encourage rural economic growth. Keywords: OVOP, UMKM, Economic Empowerment DOI: 10.7176/RHSS/10-24-04 Publication date: December 31st 202