Add to ORKGThe subject matter in the problem definition section of the basic marketing research course is difficult for students to grasp without hands-on experience. This paper demonstrates the approach of bringing the focus group concept Into the classroom as means of facilitating student learning and understanding in this area
Qualitative research methodology has become an established part of the medical education research fi...
A focus group is usually understood as a group of people brought together by a researcher, to intera...
The methodology has started to gain popularity in research relating to different social group and in...
Involving marketing students in a focus group interview is an exciting way to introduce them to expl...
A focus group is a 90–120-minute semi-structured conversation between 7-12 participants selected acc...
While often considered to be the domain of market research, focus groups are also a useful way for p...
), which permits unrestricted use, distribution, and reproduction in any medium, provided the origin...
Using qualitative research methodologies for pedagogic research can provide informative insights int...
Using qualitative research methodologies for pedagogic research can provide informative insights int...
There is strong evidence to suggest that student-to-student interaction, both formal and spontaneous...
Utilization of focus groups, commonly used in marketing research, as the first step of program needs...
As a group learning experience in a graduate cartography course, a focus group study was performed o...
Abstract Focus groups are an effective strategy in consumer research if conducted properly. Too ofte...
Frey and Fontana (1993) define focus groups as group interviews or group debates whose objective is ...
This paper considers the contemporary use of focus groups as a method of data collection within qual...
Qualitative research methodology has become an established part of the medical education research fi...
A focus group is usually understood as a group of people brought together by a researcher, to intera...
The methodology has started to gain popularity in research relating to different social group and in...
Involving marketing students in a focus group interview is an exciting way to introduce them to expl...
A focus group is a 90–120-minute semi-structured conversation between 7-12 participants selected acc...
While often considered to be the domain of market research, focus groups are also a useful way for p...
), which permits unrestricted use, distribution, and reproduction in any medium, provided the origin...
Using qualitative research methodologies for pedagogic research can provide informative insights int...
Using qualitative research methodologies for pedagogic research can provide informative insights int...
There is strong evidence to suggest that student-to-student interaction, both formal and spontaneous...
Utilization of focus groups, commonly used in marketing research, as the first step of program needs...
As a group learning experience in a graduate cartography course, a focus group study was performed o...
Abstract Focus groups are an effective strategy in consumer research if conducted properly. Too ofte...
Frey and Fontana (1993) define focus groups as group interviews or group debates whose objective is ...
This paper considers the contemporary use of focus groups as a method of data collection within qual...
Qualitative research methodology has become an established part of the medical education research fi...
A focus group is usually understood as a group of people brought together by a researcher, to intera...
The methodology has started to gain popularity in research relating to different social group and in...