Add to ORKGThe essence of successful advertising is to convince people that a product is meant for them. By purchasing it, they will receive some benefit (lifestyle, status, convenience, etc.). However, when an advertising campaign is taken abroad different values as to what enhances status or gives convenience exist. These differences make the original advertising campaign defunct. It is therefore critical to any cross cultural advertising campaign that an understanding of a particular culture is acquired
This paper attempts to investigate the cultural values that have influences on consumers’ advertisi...
As organizations and companies actively market and advertise products their services and products be...
Even subtle cultural differences can have an impact on the effectiveness of advertising messages, an...
At first, marketing practitioners and academics consider standardized approaches to marketing and ad...
At first, marketing practitioners and academics consider standardized approaches to marketing and ad...
The world has been connected into a large unified market, forming a global organic economy. Economic...
In a globalised world, marketers are increasingly forced to investigate how different marketing mes...
Consumers are accustomed to the value systems, beliefs and perception processes in the particular cu...
Marketers spend billions of dollars in advertising every year targeting current and potential custom...
In a times of international business, market economy and globalization, it‘s became necessary to eva...
AbstractSince the advent of globalisation, advertisers are faced with a dilemma regarding whether to...
The globalisation of media, incomes and technology was expected as the convergence of homogeneous co...
Recent years have witnessed an increasing interest in the consequences of culture for global marketi...
This research address one of the most debatable subject of cross-cultural advertising, which is how ...
Studies of international advertising continue to receive much attention by entrepreneurs as well as...
This paper attempts to investigate the cultural values that have influences on consumers’ advertisi...
As organizations and companies actively market and advertise products their services and products be...
Even subtle cultural differences can have an impact on the effectiveness of advertising messages, an...
At first, marketing practitioners and academics consider standardized approaches to marketing and ad...
At first, marketing practitioners and academics consider standardized approaches to marketing and ad...
The world has been connected into a large unified market, forming a global organic economy. Economic...
In a globalised world, marketers are increasingly forced to investigate how different marketing mes...
Consumers are accustomed to the value systems, beliefs and perception processes in the particular cu...
Marketers spend billions of dollars in advertising every year targeting current and potential custom...
In a times of international business, market economy and globalization, it‘s became necessary to eva...
AbstractSince the advent of globalisation, advertisers are faced with a dilemma regarding whether to...
The globalisation of media, incomes and technology was expected as the convergence of homogeneous co...
Recent years have witnessed an increasing interest in the consequences of culture for global marketi...
This research address one of the most debatable subject of cross-cultural advertising, which is how ...
Studies of international advertising continue to receive much attention by entrepreneurs as well as...
This paper attempts to investigate the cultural values that have influences on consumers’ advertisi...
As organizations and companies actively market and advertise products their services and products be...
Even subtle cultural differences can have an impact on the effectiveness of advertising messages, an...