Diseño e implementación de un plan de social media marketing (o marketing 2.0) en la Biblioteca de la Universidad de Cádiz

This paper focuses on the design and implementation of a social marketing plan that will enable the Library of the University of Cádiz enter with force to the tendency of Library 2.0, thereby improving utilization levels of services and resources as well as maintain a more fluid and direct communication with our customers so that we can build on that feedback to better understand their needs and improve our services and the perception of the university community about the library, putting it in value as an information center specialized in the fundamental university. So here are united by new services and library resources to the possibilities of new web 2.0 tools available on the Internet, so-called social web, to perform the necessary work of dissemination, communication and marketing of a university library