Danube River Cruises as a Strategy for Representing Historical Heritage and Developing Cultural Tourism in Serbia

Podunavlje, a region located along the Danube River in Serbia, features a very rich cultural heritage with different notable periods ranging from prehistoric to medieval times. It is also a unique and valuable region with natural beauty. Our research concentrates on this area, using a case study as the methodology. The starting hypothesis is that strategic orientation to develop tourist docks for river cruises and marinas along the corridor of 588 km, at certain locations, primarily in urban centers and near the prominent archaeological sites, will form conditions for the better accessibility and presentation of priceless cultural treasures. By collecting data about various trends in the region and comparing these data with international studies, the authors support the utilization of an integrated method derived from the context of sustainable spatial planning. Such a method would support the creation of suitable conditions for the reconstruction, presentation, and development of creative tourist offerings. The urban plans that regulate these areas must observe and harmonize all aspects, especially the conditions for preserving heritage alongside the need for creating new accompanying content and events that will stimulate the economy and thereby ensure self-preservation and protection. The goal of the strategic analysis presented here is to determine which tourist and cultural offers are effective and thus should be promoted. The purpose of this study is to indicate the steps and required conditions for the implementation of suitable strategies. Apart from decision making on the strategic level and the implementation process, it is necessary to consider further impacts and investigate other possibilities to fully utilize the potential in the region