THE COMPETITIVENESS OF VIETNAMESE COFFE INTO THE EU MARKET

Coffee industry is a new industry in Vietnam. Coffee was introduced into Vietnam when the global coffee market was growing strongly and coffee has been known in Vietnam since 1857. Through over 150 years of existence and development, coffee has now become one of the major agricultural products for exports of Vietnam, ranked No. 2 after rice, traditional food crops in Vietnam. With that position, Vietnam is now the 2nd largest nation of exporting coffee in the world after Brazil, particularly for exporting Robusta, Vietnam is the leader in the world. Coffee exports have contributed significantly to the economic growth of Vietnam, reducing the trade deficit and partly solved the problem of poverty reduction for people, especially in rural areas. In particular, the EU market is the largest consuming market and coffee importer in the world, as well as export-oriented market of Vietnamese coffee. This is a potential market for Vietnam in particular coffee items and most other commodities in general. However, not only Vietnam, but many other countries have also focused on developing exports of coffee to the EU, competition is becoming increasingly fierce. Vietnam needs to analyze and improve the competitiveness of Vietnam's coffee products exported to the EU market. This thesis uses main methods like synthetic methods, statistical methods and analysis, comparative method. Thesis structure includes contents related to general theory of competitiveness and the need to improve the competitiveness of Vietnam's coffee exports to the EU, competitive situation of Vietnam's coffee exports to the EU and measures to improve competitiveness of Vietnam's coffee exports to the EU