VOLUNTEER’S MOTIVATION IN GLOBAL SOUTH DEVELOPMENT MAGAZINE : Online volunteering by heterogeneous target group

The aim of the study was to compare a survey about Finnish church volunteers, with a survey conducted for this paper, about international online correspondents of a development magazine (GSDM). The focus was the motivation of the volunteers to act for their respective organizations. The materials used were the results of interviews already done by Anne Birgitta Yeung, in her book Volunteering in Late Modernity, and an additional set of interviews of GSDM writers. Semi guided interviews were used, as in the original survey from Yeung. The interviews were built with former questionnaires used in a previous survey about GSDM correspondents. Yeung’s ocotagon of volunteer’s motivation was also used, with its four pairs of motivation poles. An analysis of the new interviews has been done and then a comparison with the church volunteers’ survey. New factors such as age, heterogeneity and a new concept of proximity rose up. The output is defined by additional factors of motivation, that should be tested through further researches. The age and heterogeneity have an impact on the motivation of the volunteers, on the contrary to the online aspect of the volunteering, which does not seem to affect the correspondents’ actions