Development of Health and Wellness-package for groups of international business tourists in Finland

Health and Wellness tourism is one of the major sectors of tourism worldwide, which is constantly growing. This tourism sector in question is one of the sectors that are constantly developed in Finland and, therefore, the aim of this thesis is to bring new Health and Wellness-package on the market, where the main users are groups of international business tourists. The theory part aims to bring understanding of what is Health and Wellness tourism, as well as business travel and tourism. Definitions of both terms are thoroughly discussed and market size of each sector is introduced. Specific attention is paid to market size and specialties of both Health and Wellness tourism and business travel and tourism in Finland. The research part of the thesis examines the kind of services business travelers and tourists use during their stay in Finland and how much they use and are interested in Health and Wellness-products and services. The research method is qualitative research and the data collection method is semi-structured interviews, which are conducted to four different hotels. Research results are thoroughly reviewed and analyzed with the help of SWOT-analysis method. The results show that, at the moment, the demand among business tourists and travelers toward Health and Wellness-products and services is relatively low, because the above-mentioned tend to stay for quite a short period of time and they have a very tight work schedule. Nonetheless, at the end of this thesis the Health and Wellness tourism package example is presented. Writer sees that it is one way that could help to extend the supply of Health and Wellness-products and services around Finland, and hence, develop this tourism sector further