Package Tour for Chinese Tourists in Kathmandu

Chinese outbound tourism is currently the single second largest source of tourism in the world and is well on the road to becoming the largest in a few years. Despite being a destination in a neighboring country, Kathmandu, a destination voted one of the top 25 destinations of 2014 by trip advisor is however yet to capitalize on this. The aim of this thesis was to develop a package tour for Chinese tourists by doing a thorough research on their consumer behavior and consumer trend. The research in this thesis was implemented using secondary data from wide scale researches from multiple sources. This data was first analyzed using a theoretical frame-work and then eventually the outcomes were utilized in the product development. The results from the research showed the general expectation from Chinese holiday makers, booking process, their choice of activities while in destination and most importantly some growing trends in the Chinese outbound tourism sector. Moreover, this outcome of the research further proved that there are some trends and similarities among Chinese tourist and thus this can be applied in product development for a more desirable and satisfying product. Hence, based on this results two package tour options were developed