Creating Strategic Sponsorship Cooperation Relationships for Sport Activities in Cycling Club in Vyborg

Sports sponsorship is a good way for sport organizations to get the profit. The thesis aims are to find the ways of better understanding the communication between the sponsor and sponsee as well as to build strong relationships between them. The thesis has been written in order to achieve the main goal of the research and answer all the questions of the thesis. The objective of the commissioner was to find financial resources for funding their sport operations. The qualitative research was used to collect the results of the study. Seven companies were interviewed in person as possible sponsors for the cycling club. As the result, two main methods for building successful sponsorship relationships were found. Firstly, it is the involvement in the process of each other’s marketing and planning efforts. The second method is close communication between sponsor and sponsee