Improving Business Communication in the Banking Industry. Case: Vyborg-bank Jsc

The purpose of this thesis work was to study the importance of business communication and its influence on the company’s performance. The main goal was to find ways to improve internal business communication in an organisation in the banking industry and to create a model for improvement for a specific case company. The information for this study was gathered from appropriate literature, the Internet, by interviewing employees in the case company Vyborg-bank JSC face to face and in a questionnaire survey. The approach in this research was qualitative. The first stage included data collection from different sources related to the chosen topic. The second stage consisted of analyzing the interviews and questionnaire data. Based on the findings, the author created a model for improvement and suggested specific steps that would lead the case company to better internal business communication. The results can be applied to a company in the banking industry. However, the outcomes may differ, depending on the organization in question