Search engine optimization marketing research on the internet case: a case study of yuanju99.com

With the rapid development of the internet, E-marketing is experienced by many people on a daily basis and search engine marketing is becoming one of the most effective methods of marketing. Whether through a pay-per-click model advertising or search engine optimization, the purpose is to give a website a higher rank in search engine result pages, and thus attract more attention. The main purpose of this thesis project is to apply search engine marketing and search engine optimization to the case website by combining theory with case analysis. This thesis first analyzes the current condition of the website, and then concretely implements the case web site’s search engine optimization, mainly in four areas: keyword analysis and choice, website design and analysis, web page optimization, and link building. The research methods used in this thesis are literature review, personal interview and internet surveys. Through the interview with the website owner and designer, Guoyou He, a deeper understanding of the website can be gained. In conclusion, website search engine optimization remains in need of further improvement, it is suitable for many kinds of websites and enterprises, and plays an important role in internet marketing management