Sencity : A multi-sensory music event for deaf and hearing people

The objective of the project thesis was to provide an insight into event management, especially when organising an event for a specific target group like the deaf community. The event in question is Sencity, a multi-sensory music event for deaf and hearing people which has been organized in various territories but never before in the United Kingdom. Event and project management are an essential part of organising an event. It is important to observe all aspects involved in organising an event, like brainstorming, planning, budgeting, marketing and evaluation. A well organised event has a much greater chance of reaching its objectives and satisfying the audiences. This thesis discusses different ways of organising events as recommended by the academic literature and gives an insight into the deaf community. The theory was applied to practice when organising the Sencity event and analysing the results. The event was organised by a team of inexperienced deaf and hearing youngsters led by the author of this thesis, Dominique van der Peet. This project thesis is a study of event management where the focus lies on creating a multi-sensory music event for deaf and hearing people. It uncovers how the event was implemented and makes comparisons to the literature and describes the challenges that came up in the organisational process