Add to ORKGThe objective of this thesis was to design a visual layout of e-commerce website for the YACHAY Ltd. The company operates in St. Petersburg and its main business line is selling of tea, coffee and sweets. The aim of this thesis was to examine key elements of web usability and their further implementation and influence on graphical part of design in order to create a competi-tive e-commerce website. The appearance of the site was created to support brand identity and to suit to the target audience and maintain main business. With the use of marketing information, competitive analyse, user profile information and qualitative research in form of a survey were identified and set tasks that should be achieved during the design process to maint...