This article aims to identify the discourses articulated in images of heterosexual ads published in women’s magazines and their ideological underpinnings. It explores how heterosexuality is represented at a visual level, and examines the notions of femininity and masculinity, gender and sexuality that are constructed by the ads and the way they are intertwined. The main structures of the images are analysed within the framework of social semiotics, and from a critical feminist point of view. The analysis of hetero ads reveals the presence of heteronormative gender discourses and conventional representations of the hetero couple, as well as the presence of more ‘permissive’ discourses and representations concerning female sexuality. However,...
This thesis widens the application of intersectionality into the study of visual media. This study e...
This article argues that the notion of the `sexualization of culture' is too general to be a useful ...
This thesis widens the application of intersectionality into the study of visual media. This study e...
Our paper aims to identify the visual strategies by which heterosexist discourses are (re)produced i...
Our paper aims to identify the visual strategies by which heterosexist discourses are (re)produced i...
This study examines sexualized portrayals of women in fashion advertising found in metro-sexual men\...
This study examines sexualized portrayals of women in fashion advertising found in metro-sexual men\...
The basic objective of the article is to show that despite claims of great advances along the road t...
This article applies methods of semiotic analysis to representations and understandings of female se...
This article applies methods of semiotic analysis to representations and understandings of female se...
Abstract This article addresses the issue of femme gaze and desire in relation to a range of heteros...
<p>This paper discusses the portrayal of sexuality and gender in contemporary advertising by the ima...
Introduction: Visibility within advertising can generate acceptance and normalization in society, he...
Introduction: Visibility within advertising can generate acceptance and normalization in society, he...
This thesis examines how advertising tactics have evolved since third wave feminism in relation to g...
This thesis widens the application of intersectionality into the study of visual media. This study e...
This article argues that the notion of the `sexualization of culture' is too general to be a useful ...
This thesis widens the application of intersectionality into the study of visual media. This study e...
Our paper aims to identify the visual strategies by which heterosexist discourses are (re)produced i...
Our paper aims to identify the visual strategies by which heterosexist discourses are (re)produced i...
This study examines sexualized portrayals of women in fashion advertising found in metro-sexual men\...
This study examines sexualized portrayals of women in fashion advertising found in metro-sexual men\...
The basic objective of the article is to show that despite claims of great advances along the road t...
This article applies methods of semiotic analysis to representations and understandings of female se...
This article applies methods of semiotic analysis to representations and understandings of female se...
Abstract This article addresses the issue of femme gaze and desire in relation to a range of heteros...
<p>This paper discusses the portrayal of sexuality and gender in contemporary advertising by the ima...
Introduction: Visibility within advertising can generate acceptance and normalization in society, he...
Introduction: Visibility within advertising can generate acceptance and normalization in society, he...
This thesis examines how advertising tactics have evolved since third wave feminism in relation to g...
This thesis widens the application of intersectionality into the study of visual media. This study e...
This article argues that the notion of the `sexualization of culture' is too general to be a useful ...
This thesis widens the application of intersectionality into the study of visual media. This study e...