Tampere City Tour : A Tour Package for Russian Customers

The aim of the thesis was to create a feasible package tour to visit Tampere for Russian customers from Saint Petersburg. The package tour was meant to introduce Tampere as an attractive city break destination. A growing number of Russian tourists show interest in Finland and there is potential for successful implementation of Tampere city tour package in the market. The theoretical framework of the thesis includes a definition of a package tour, the marketing mix concept, the nature of tourism services and tourist purchase behaviour. Additionally, characteristic features of the Russian as a tourist were identified. For the support of the theoretical framework a research was made. The goal of conducting the research was to gather information about the motives and preferences of Russian customers from Saint Petersburg when they are traveling in Finland. Quantitative re-search method was used as the main research method. Information was gathered via questionnaires conducted and analyzed by the authors. The results of the research show that the respondents prefer to travel with friends and with family or children. They are interested the most in nature, leisure, nightlife and shopping. Most of the respondents have been to Finland before, however the majority was not familiar with the Tampere region although interested in visiting the region. Based on the outcome of the research, the authors created a three-day-Tampere city tour and gave suggestions for marketing the product