PLAYERS IN EMISSION TRADING SYSTEM IN POLAND – MARKETING RESEARCH

Whole work was assigned and supervised by Energiakolmio which commissioned marketing research in Poland. The work was done remotely from Finland, via phone calls and electronic sources. Main goal of this work was to gather necessary information about Poland and Polish Emission Trading System in order to support the company in decision making process. On results basis, Energiakolmio was about to make strategic decision concerning entering new market. The thesis describes all phases of the research process: indication of the research problem, research design, collecting data, analyzing and interpreting information and presentation of the results. Collected secondary and primary data are presented. As a method, qualitative research was chosen with conducting a survey among polish companies. The results indicated Poland as a huge potential market for Energiakolmio. The interest among polish companies in its services is significant.partly confidential until 6.3.2014Sivut 4-11, 30-41 sekä 44 ovat salaisia 6.3.2014 saakka