DEVELOPMENT OF A CONSULTING TOOL BASED IN MARKETING THEORIES : Case Study: Trimedia's Steps

The study researches into a consulting tool developed by the company Trimedia, a SME located in the centre of Finland, which is related to the Marketing consulting and web design industry. The research problem is the comparison of a web development consulting tool named as Trimedia Steps (TMS) with a Marketing theoretical approach. The idea to make a comparison is with the aim to develop the existing model. The study chose to contrast Trimedia Steps with two widely known, easy to understand and commonly accepted theories from Marketing: Marketing Mix and Product Life Cycle. The study includes the E-Marketing approach and compared the model with two theories of this field: The E-Marketing Mix and The Five Ss. This assessment was possible with all the models except the Product Life Cycle considering the lack of time in Trimedia’s Steps. The results of the evaluation between the consulting tool and the other three theories showed that Trimedia’s Steps has more similarities in each of the cases. Nevertheless the gaps between the theory and the consulting tool were listed at the end of this study with the aim to provide new ideas for the development of this model based in this approach