The purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial intentions and entrepreneurial marketing of small retail and hospitality business owners, their use of contemporary marketing practices and resulting business success
This hermeneutical phenomenological study of small business owners’ experiences in a rural New York ...
The subject of this research report was to discuss how marketing is implemented in small business fi...
Entrepreneurial marketing is a term which is receiving increasing use. It essentially encompasses ...
The purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial...
Research investigating the competitive advantage of small firms has consistently emphasized the impo...
The purpose of this paper is to review the impact of entrepreneurial approaches to marketing activit...
Background: Entrepreneurial marketing concentrates on the marketing for small and micro enterprises....
Historically speaking, marketing and entrepreneurship have been separated into two different concept...
Entrepreneurial marketing strategy plays an essential role that enhances the performance and product...
Marketing is an important element in a successful of entrepreneurship development. Elements of the m...
The purpose of this research is to examine the impact of entrepreneurial management practices of sma...
This chapter looks at various aspects of entrepreneurial marketing, including learning objectives, c...
Marketing literature has emphasized the factors hampering marketing planning and strategizing in sma...
Mestrado em MarketingNew Ventures, Start-ups, marketing, Entrepreneurship, Entrepreneurial Marketing...
The aim of the study is to identify major dimensions of entrepreneurial marketing concept in boutiqu...
This hermeneutical phenomenological study of small business owners’ experiences in a rural New York ...
The subject of this research report was to discuss how marketing is implemented in small business fi...
Entrepreneurial marketing is a term which is receiving increasing use. It essentially encompasses ...
The purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial...
Research investigating the competitive advantage of small firms has consistently emphasized the impo...
The purpose of this paper is to review the impact of entrepreneurial approaches to marketing activit...
Background: Entrepreneurial marketing concentrates on the marketing for small and micro enterprises....
Historically speaking, marketing and entrepreneurship have been separated into two different concept...
Entrepreneurial marketing strategy plays an essential role that enhances the performance and product...
Marketing is an important element in a successful of entrepreneurship development. Elements of the m...
The purpose of this research is to examine the impact of entrepreneurial management practices of sma...
This chapter looks at various aspects of entrepreneurial marketing, including learning objectives, c...
Marketing literature has emphasized the factors hampering marketing planning and strategizing in sma...
Mestrado em MarketingNew Ventures, Start-ups, marketing, Entrepreneurship, Entrepreneurial Marketing...
The aim of the study is to identify major dimensions of entrepreneurial marketing concept in boutiqu...
This hermeneutical phenomenological study of small business owners’ experiences in a rural New York ...
The subject of this research report was to discuss how marketing is implemented in small business fi...
Entrepreneurial marketing is a term which is receiving increasing use. It essentially encompasses ...