Add to ORKGThe purpose of this study was to explore how ethnicity may affect Malaysian consumers\u27 apparel preferences
Changes in the current lifestyle has led millennial customers to have awareness about their cloth in...
Purpose –this paper attempts to investigate the effects of consumer racism and ethnic-level consume...
The study of consumer behaviour has attracted much attention from researchers. Models have been post...
The purpose of this study was to explore how ethnicity may affect Malaysian consumers\u27 apparel pr...
The world today is becoming more homogenized and multicultural societies are emerging. The increased...
The world today is becoming more homogenized and multicultural societies are emerging. The increased...
Purpose: This study aims to concern with Malaysian consumer involvement in fashion clothing. To achi...
Malaysia’s main consumer market consists of three major ethnic groups that include Malay, Chin...
The rise of Indonesian local Fashion brands could be seen from the phenomenon that is happening in t...
Marketers in the developing nation is now facing with greater challenge as they have to compete with...
Purpose: Malaysia is an important luxury market and this luxury industry wills growth in the future ...
Malaysia is one ASEAN developing county, which has attracted the attention of foreign investors and ...
This study was carried out to study Generation Y consumer attitudes and the effect of key factors on...
Three questionnaires are prepared which carries different information cue(s) respectively with the p...
Current lifestyle change has led millennial customers to have awareness about their cloth in daily l...
Changes in the current lifestyle has led millennial customers to have awareness about their cloth in...
Purpose –this paper attempts to investigate the effects of consumer racism and ethnic-level consume...
The study of consumer behaviour has attracted much attention from researchers. Models have been post...
The purpose of this study was to explore how ethnicity may affect Malaysian consumers\u27 apparel pr...
The world today is becoming more homogenized and multicultural societies are emerging. The increased...
The world today is becoming more homogenized and multicultural societies are emerging. The increased...
Purpose: This study aims to concern with Malaysian consumer involvement in fashion clothing. To achi...
Malaysia’s main consumer market consists of three major ethnic groups that include Malay, Chin...
The rise of Indonesian local Fashion brands could be seen from the phenomenon that is happening in t...
Marketers in the developing nation is now facing with greater challenge as they have to compete with...
Purpose: Malaysia is an important luxury market and this luxury industry wills growth in the future ...
Malaysia is one ASEAN developing county, which has attracted the attention of foreign investors and ...
This study was carried out to study Generation Y consumer attitudes and the effect of key factors on...
Three questionnaires are prepared which carries different information cue(s) respectively with the p...
Current lifestyle change has led millennial customers to have awareness about their cloth in daily l...
Changes in the current lifestyle has led millennial customers to have awareness about their cloth in...
Purpose –this paper attempts to investigate the effects of consumer racism and ethnic-level consume...
The study of consumer behaviour has attracted much attention from researchers. Models have been post...