DOIAbstract
published_or_final_versionBusiness AdministrationMasterMaster of Business Administratio
published_or_final_versionBusiness AdministrationMasterMaster of Business Administratio
It has become easier for companies to operate across the borders in Europe. From being a domestic ma...
This study book contains a framework for developing a distinctive brand positioning
Analyses realized on markets showed in time that these are not amorphous masses of buyers but are fo...
published_or_final_versionBusiness AdministrationMasterMaster of Business Administratio
The theme of the thesis is retail marketing. The aim is to determine the actual market position of i...
Despite the significant role of positioning on developing competitive advantage it has been noticed ...
Intense competition in retailing sector requires searching for new and more effective tools of compe...
Beauty soaps are one of the popular consumable products in our regular life. With the increase of de...
Identification of key positioning factors in the retail sector: A conjoint analysis approac
This study aims to contribute to the advancement of knowledge within the domain of strategic marketi...
Purpose – The purpose of this paper is to revise the concept of positioning to differentiate between...
In order to acquire an effective competitive advantage on the market, the product / brand must be un...
The aim of the study was to clarify the strategic positioning of a Finnish retailer operating in the...
This empirical study extends previous store image research by using consumer perceptions of store im...
Abstract. This article focuses on the influence Culture of the Organization to the structure positio...
It has become easier for companies to operate across the borders in Europe. From being a domestic ma...
This study book contains a framework for developing a distinctive brand positioning
Analyses realized on markets showed in time that these are not amorphous masses of buyers but are fo...
published_or_final_versionBusiness AdministrationMasterMaster of Business Administratio
The theme of the thesis is retail marketing. The aim is to determine the actual market position of i...
Despite the significant role of positioning on developing competitive advantage it has been noticed ...
Intense competition in retailing sector requires searching for new and more effective tools of compe...
Beauty soaps are one of the popular consumable products in our regular life. With the increase of de...
Identification of key positioning factors in the retail sector: A conjoint analysis approac
This study aims to contribute to the advancement of knowledge within the domain of strategic marketi...
Purpose – The purpose of this paper is to revise the concept of positioning to differentiate between...
In order to acquire an effective competitive advantage on the market, the product / brand must be un...
The aim of the study was to clarify the strategic positioning of a Finnish retailer operating in the...
This empirical study extends previous store image research by using consumer perceptions of store im...
Abstract. This article focuses on the influence Culture of the Organization to the structure positio...
It has become easier for companies to operate across the borders in Europe. From being a domestic ma...
This study book contains a framework for developing a distinctive brand positioning
Analyses realized on markets showed in time that these are not amorphous masses of buyers but are fo...
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