The information technology revolution in financial services: using IT to create, manage and market financial products

New systems for collecting and using customer information have cracked open a new market for banks. The Information Technology Revolution in Financial Services gives the most techno-phobic banker access to these innovative and powerful tools. Armed with these systems, bankers now have increased power to develop customer leads, identify cross-selling prospects and custom-design products to meet their customer needs. The end result is increased customer service and satisfaction, more efficient and effective selling and increased sales and profitability. This book takes banking technology out of the back room and puts it on the front-line, where any bank can use it to perform beyond their wildest expectations. topics include: directing the bank towards successful technological and management changes; outsourcing customer data vs. in-house development; developing new products and services through IT-enhanced product research, development and testing; capturing and applying valuable demographic data easily and effectively; and marketing strategies that utilize and maximize new information systems