Add to ORKGThis article investigates aggregate share trends of private label brands in four countries over a fourteen year period, employing the multiple-case study research methodology. The results show two states of equilibrium; termed in this article, mature and premature equilibrium. The state of equilibrium is found to be largely driven by the combination of the degree of exploitation of private label quality spectrum and the concentration level of the grocery retail environment. These results indicate that decisions on private label quality spectrum have a strong influence on the competitive progress of private labels against manufacturer brands
A proliferation of private labels in European food retailing has been evident for several years now....
Recent research in marketing has focused on cross-category variation in the market share of private ...
Private labels have become a major force in the global grocery market yet their market penetration v...
This article investigates aggregate share trends of private label brands in four countries over a fo...
Private labels have witnessed considerable growth in grocery retailing. While existing academic stud...
Previous research has shown that most consumer packaged goods markets are in long-run competitive eq...
This paper is argues that increasing the number of private labels products in grocery stores is not ...
Private brand growth in emerging markets has not kept pace with the growth in private brands elsewhe...
The article analyses historical trends in the development of private label and national brands using...
grantor: University of TorontoWith private labels growing in many grocery markets, manufac...
A widely held view is that a dramatic shift is well underway in the structure of food system. First ...
In the beginning, the retail industry’s target was to offer low prices to consumers thanks to large ...
The underlying master thesis was developed to answer the question “Is there an “optimal share” of pr...
The Fast-moving Consumer Goods Market (FMCG) is characterized by the competition between private lab...
The authors investigate whether, and to what extent, marketing conduct varies over the business cycl...
A proliferation of private labels in European food retailing has been evident for several years now....
Recent research in marketing has focused on cross-category variation in the market share of private ...
Private labels have become a major force in the global grocery market yet their market penetration v...
This article investigates aggregate share trends of private label brands in four countries over a fo...
Private labels have witnessed considerable growth in grocery retailing. While existing academic stud...
Previous research has shown that most consumer packaged goods markets are in long-run competitive eq...
This paper is argues that increasing the number of private labels products in grocery stores is not ...
Private brand growth in emerging markets has not kept pace with the growth in private brands elsewhe...
The article analyses historical trends in the development of private label and national brands using...
grantor: University of TorontoWith private labels growing in many grocery markets, manufac...
A widely held view is that a dramatic shift is well underway in the structure of food system. First ...
In the beginning, the retail industry’s target was to offer low prices to consumers thanks to large ...
The underlying master thesis was developed to answer the question “Is there an “optimal share” of pr...
The Fast-moving Consumer Goods Market (FMCG) is characterized by the competition between private lab...
The authors investigate whether, and to what extent, marketing conduct varies over the business cycl...
A proliferation of private labels in European food retailing has been evident for several years now....
Recent research in marketing has focused on cross-category variation in the market share of private ...
Private labels have become a major force in the global grocery market yet their market penetration v...