Add to ORKGThis exploratory study examined characteristics of Chinese-born wine consumers residing in South Australia providing some insights into Chinese wine-related behaviour. Anecdotal evidence points to the Chinese phenomenon of mixing wine and carbonated soft drinks, in particular the mixing of red wine and lemonade and a preference for sweet wines. This study aimed to substantiate whether there was a preference for these styles of wine and whether Chinese consumers prefer other styles of wine that are produced in Australia. The information provides an insight into the Chinese wine consumer to aid wine producers in adjusting their marketing strategies and inparticular new product development for the Chinese market
Although considerable research has explored consumer ethnocentrism and conspicuous consumption effec...
Wine knowledge and wine culture is challenging and, at times, intimidating for consumers. A lack of ...
China has become Australia’s most important source market and there are growing number of visitors p...
Qualitative focus group interviews were performed with ethnic Chinese wine consumers residing in Ade...
ANZMAC 2007: Reputation, Responsibility, RelevanceQualitative focus group interviews were performed ...
Purpose – The purpose of this paper is to discover the underlying motivations of Chinese wine consum...
Background and Aims: This study was designed to investigate the sensory attributes that relate to Ch...
China has become Australia’s most important source market and there are growing number of visitors p...
This study examines the economic, cultural and environmental complexities of wine tourism between Ch...
Purpose The paper seeks to examine Chinese consumers' wine‐purchasing behaviour and, more especially...
China has risen to be the largest red wine consumer in the world but related studies using disaggreg...
Chinese people may be distinctly visible when they are visiting New Zealand wineries and experiencin...
Chinese people may be distinctly visible when they are visiting New Zealand wineries and experiencin...
Purpose The paper seeks to examine Chinese consumers' wine‐purchasing behaviour and, more especiall...
Although considerable research has explored consumer ethnocentrism and conspicuous consumption effec...
Although considerable research has explored consumer ethnocentrism and conspicuous consumption effec...
Wine knowledge and wine culture is challenging and, at times, intimidating for consumers. A lack of ...
China has become Australia’s most important source market and there are growing number of visitors p...
Qualitative focus group interviews were performed with ethnic Chinese wine consumers residing in Ade...
ANZMAC 2007: Reputation, Responsibility, RelevanceQualitative focus group interviews were performed ...
Purpose – The purpose of this paper is to discover the underlying motivations of Chinese wine consum...
Background and Aims: This study was designed to investigate the sensory attributes that relate to Ch...
China has become Australia’s most important source market and there are growing number of visitors p...
This study examines the economic, cultural and environmental complexities of wine tourism between Ch...
Purpose The paper seeks to examine Chinese consumers' wine‐purchasing behaviour and, more especially...
China has risen to be the largest red wine consumer in the world but related studies using disaggreg...
Chinese people may be distinctly visible when they are visiting New Zealand wineries and experiencin...
Chinese people may be distinctly visible when they are visiting New Zealand wineries and experiencin...
Purpose The paper seeks to examine Chinese consumers' wine‐purchasing behaviour and, more especiall...
Although considerable research has explored consumer ethnocentrism and conspicuous consumption effec...
Although considerable research has explored consumer ethnocentrism and conspicuous consumption effec...
Wine knowledge and wine culture is challenging and, at times, intimidating for consumers. A lack of ...
China has become Australia’s most important source market and there are growing number of visitors p...