Add to ORKGThe advent of web based electronic commerce has created numerous opportunities for marketing professionals to enhance current marketing practices by integrating the interactive nature of the web with database marketing. The challenge for IT professionals is to align IT with web site strategy in order to utilise the potential of the database marketing to enhance interaction and personalised communication with the customer. Three direct marketing firms were investigated to provide real insights into the integration of database marketing with the Internet and to compare current knowledge with practice
The Internet and the World Wide Web are currently enjoying phenomenal growth rates. It is estimated ...
There is little doubt that the emergence of the Internet and World Wide Web has had a strong influen...
The Internet has been the favorable theme for numerous studies and reports, during the last decade. ...
Firms have only just begun to use the Internet to obtain customer information in their database mark...
This doctoral study makes a unique contribution by examining both the integration of the Web in mark...
A question facing contemporary entrepreneurs is: How can Electronic Commerce be used to exploit busi...
Firms have only just begun to fully use the Internet to obtain customer information in their databas...
There has been less than a decade of rapid diffusion of the Internet and related technologies into t...
ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-L...
The Web played a role in the burst of economic activity that occurred in the late 1990s that saw com...
The Internet is playing an increasingly important role in the marketing activities of organisations ...
This research identified and described attributes of online business, from the perspective of manage...
The impact of the internet on inter-firm relationships has received little attention in the academic...
Abstract—The database marketing field is growing day by day. Lots of people have their inboxes fille...
How important in modern marketing are databases? In 21 century direct marketing becomes more and mor...
The Internet and the World Wide Web are currently enjoying phenomenal growth rates. It is estimated ...
There is little doubt that the emergence of the Internet and World Wide Web has had a strong influen...
The Internet has been the favorable theme for numerous studies and reports, during the last decade. ...
Firms have only just begun to use the Internet to obtain customer information in their database mark...
This doctoral study makes a unique contribution by examining both the integration of the Web in mark...
A question facing contemporary entrepreneurs is: How can Electronic Commerce be used to exploit busi...
Firms have only just begun to fully use the Internet to obtain customer information in their databas...
There has been less than a decade of rapid diffusion of the Internet and related technologies into t...
ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-L...
The Web played a role in the burst of economic activity that occurred in the late 1990s that saw com...
The Internet is playing an increasingly important role in the marketing activities of organisations ...
This research identified and described attributes of online business, from the perspective of manage...
The impact of the internet on inter-firm relationships has received little attention in the academic...
Abstract—The database marketing field is growing day by day. Lots of people have their inboxes fille...
How important in modern marketing are databases? In 21 century direct marketing becomes more and mor...
The Internet and the World Wide Web are currently enjoying phenomenal growth rates. It is estimated ...
There is little doubt that the emergence of the Internet and World Wide Web has had a strong influen...
The Internet has been the favorable theme for numerous studies and reports, during the last decade. ...